SCHITO PEOPLE

In the realm of artistic vision, Patrizio Di Renzo embarked on a profound odyssey, wielding his camera as a philosopher contemplates existence itself. He not only captured the essence of the new G&ouml;tte campaign but also steered the helm of its entire creative voyage.The concept was a tapestry woven with the threads of human uniqueness. Di Renzo set out to unveil the captivating visages of individuals who, through their discerning choice of eyewear, spoke volumes about their intrinsic character. This was no mere fashion endeavor; it was a manifestation of the soul through the prism of style.In this symphony of imagery, form and design became the notes, and the subjects were the virtuoso players. The eyeglasses, not mere accessories, but extensions of the self, became the conduits for this revelation. Through them, the photographed souls bared their inner reflections to the world, rendering their very being as art.Experience the G&ouml;tte campaign, where Patrizio Di Renzo delves into the depths of identity, crafting a visual poetry that celebrates the profound interplay between personal expression and the aesthetics of eyewear. It&#39;s not just a campaign; it&#39;s a philosophical journey, a testament to the idea that style is a language, and every pair of glasses tells a story &ndash; the story of you.

GÖTTE

A purple cover to open before becoming lost into a subtle abyss of contrasts and fusion, of epochs and mystic styles. Baroque, punk, fetish, origami, tulle and precious blue sapphires are mixed into an avant-garde vision. Pencil sketches, eyes of diamonds and massive gold chains are only some of the unpredictable combinations of myriad antitheses. We feel as if transported into a dream world inspired by the Swiss painter Henry Fuseli. The sublime and exalting collection by extroverted jewelers is here artistically and discerningly interpreted by the virtuosity of Patrizio Di Renzo. This book is an homage to pure fantasy.

AMARCORD

For SEI SENSI who are leading the beauty market for long lasting youth, we were allowed to be creative with all six senses. We were responsible for all branding &amp; creative direction.Our service included the following: Branding, Creative Direction, Graphic Design, Photography, Product Design, Web- Design, Web Development, Onlineshop and entire Production.

SEI SENSI

ECHOES OF THE FORESTDeep within the heart of an ancient forest, where the trees stood tall and imposing, and a gentle mist clung to the air, lay an old, forgotten library, hidden amidst the moss-covered rocks and tangled vines. A young girl named Elara had heard whispers of this mysterious place, a repository of books infused with enchantments that could bestow the gift of speech upon animals.Guided by an insatiable curiosity, Elara ventured through the woods, following a winding path that seemed to beckon her deeper into the heart of the forest, as if the very woods themselves were guiding her.Eventually, she stumbled upon a hidden glade, bathed in a soft, golden light that seemed to emanate from the heart of the woods. At the center of this magical clearing stood a small, timid deer, its graceful form and delicate eyes making it appear as if it had stepped out of a fairy tale.Elara approached the deer cautiously, sensing that there was something extraordinary about this encounter. The creature turned to meet her gaze, its eyes filled with a wisdom that transcended the natural world.As she extended her hand toward the deer, a pulse of energy coursed between them, and a strange understanding flowed into Elara&#39;s mind. The deer spoke, its voice a gentle, melodic whisper. &quot;Greetings, seeker of mysteries. You have discovered the heart of the forest.&quot;In that transcendent moment, the boundary between the everyday world and the enchanting mysteries of the forest blurred. Elara half-expected to encounter mythical creatures or ethereal spirits from the depths of folklore.But just as swiftly as it had begun, the enchantment faded. The mist dissipated, and the deer, its timidity returning, melted back into the shadows, disappearing into the underbrush. The forest fell into a tranquil hush once more, and Elara stood alone in the fading light, her heart still racing with the magic of the encounter.Determined to uncover the library&#39;s secrets, she continued her search. As she wandered deeper into the woods, she stumbled upon an overgrown path that led to a hidden alcove beneath a massive, ancient oak tree. There, nestled among the roots and covered with ivy, was the long-forgotten library.Inside, the library was a time-forgotten sanctuary of knowledge, its shelves lined with ancient tomes filled with spells and incantations. One particular book drew Elara&#39;s attention&mdash;an aged, leather-bound volume titled &quot;The Lingua Animale: Conversations with the Natural World.&quot;With trembling hands, she opened the book and began to read aloud the incantations within. As her voice echoed through the library, a warm glow enveloped her, and a newfound understanding filled her being.Elara emerged from the library, carrying not just the magic of its books but a profound connection to the forest&#39;s inhabitants. She returned to the clearing and gazed at the deer. Now, when she spoke, her words were understood not just by the deer but by all the creatures of the woods.The forest had granted her a gift, a magical bond with its inhabitants, and she knew that from that day forward, she would be the bridge between the human world and the enchanted realm of the forest. Together, they would share stories, wisdom, and the enduring magic of their extraordinary encounters.

TSUMORI CHISATO

Patrizio Di Renzo photographed the Luisa Cerano campaign and was also responsible as creative director. The entire production was carried out by his company Creation Studio. The shoot took place in Munich at the Celebrity Bar Rafaeli.

LUISA CERANO

&quot;In the realm of timeless libations, behold Rosso Antico &ndash; an emblematic aperitif hailing from the epochal sixties. Witness the visionary artistry of Patrizio Di Renzo, a maestro who has summoned forth a renaissance for this quintessential Italian marque. With a reverence for its innate sophistication, he has masterfully imbued it with a contemporary allure, crafting a fresh aesthetic that mirrors the very spirit of our age.&quot;&quot;Experience the Resurrection of Elegance - Rosso Antico, where tradition meets modernity, to personify the essence of our time.&quot;

ROSSO ANTICO

Creative Direction, Concept &amp; Design Lookbooks, Graphic Design, Production, FIlm, Photography, Making-of

JETSET

Custom-made items of jewelry of rare beauty are the legacy creations made by the artist Majo Fruithof. The unique designs reveal their true allure as marks of distinctiveness. Gazing through the pages of this supreme jeweler&rsquo;s collection from the 1930s, the reader cannot but feel admiration for the breathtaking craftsmanship of a goldsmith who creates pieces/treasures/objects of eternal beauty. To capture the essence of these handmade, world-class jewels, we created and produced the whole world of visuals: a balanced alternation of black-and-white patterns that sometimes digress from the ornaments, body and face, but never disappear from view. A perfect symbiosis, ideally interpreted the by top model Iekeliene Stange. Geometric and customized hats were also designed by us to frame these magnificent jewels, as fragments of art dating back to 2009.We elaborated the style concept with the make-up artist Kabuki, New York.We took care of: Creative Direction &amp; Visual Conception, Hat Creation &amp; Set Design, Model Casting &amp; Photo Shooting, Graphic Design &amp; Art Direction, Book Printing &amp; Production

PURE POISON

Patrizio Di Renzo Studio, the mastermind behind the entire visual creation, proved to be the visionary architect of this extraordinary project. DIAMA, harbinger of a revolutionary era in the jewellery cosmos, shines as a technological marvel. Diamonds created in state-of-the-art laboratories and interwoven with the essence of the formation of our earth. These diamonds, surrounded by a mysterious mystique, were at the heart of DIAMA&#39;s fascinating story.Under the direction of Patrizio Di Renzo, this story found glorious expression in all its facets &ndash; from brand and logo design to the art of web design, the fascinating allure of photography and film production, and the distinctive yet elegantly simple aesthetic. The advantage for Swarovski was having just one point of contact. A creative studio that professionally coordinates and aligns all touch points. Our studio was also responsible for the design of the international boutiques, retail stores and P.O.S. DIAMA, proudly wearing the mantle of Swarovski, shone like a sparkling jewel, a testament to the fusion of craftsmanship and cutting-edge technology, born on an island where mysticism dances in harmony with the heartbeat of nature.Alyssa Miller, the embodiment of natural elegance, enhanced this project with her ethereal presence, artfully captured through the refined lens of Patrizio Di Renzo. Her casting was more than just a choice; it was as if nature herself had lent her grace to this sublime creation. The expert hands of CreationStudio.ch were responsible for the entire production.

DIAMA

Patrizio Di Renzo has created a completely new image for Lalique Perfume that pays homage to three different cities: New York, Paris and London. The three cities reflect the essence of the fragrance. The production took place in all three cities with an incredible team of creatives.&quot;In the tapestry of olfactory transformation, Patrizio Di Renzo has meticulously crafted an entirely novel persona for Lalique Perfume, a tribute to the harmonious confluence of three iconic cities: New York, Paris, and London. Each of these urban landscapes mirrors the very heart of this fragrance&#39;s essence, a triumphant trinity of inspiration.&quot;&quot;Embark on a transcendent journey where scent and city interlace effortlessly. The alchemical metamorphosis unfolded within the vibrant embrace of these three cities, where a cadre of visionary artisans forged an unparalleled fusion of creativity.&quot;