Patrizio Di Renzo has created a completely new image for Lalique Perfume that pays homage to three different cities: New York, Paris and London. The three cities reflect the essence of the fragrance. The production took place in all three cities with an incredible team of creatives.
"In the tapestry of olfactory transformation, Patrizio Di Renzo has meticulously crafted an entirely novel persona for Lalique Perfume, a tribute to the harmonious confluence of three iconic cities: New York, Paris, and London. Each of these urban landscapes mirrors the very heart of this fragrance's essence, a triumphant trinity of inspiration."
"Embark on a transcendent journey where scent and city interlace effortlessly. The alchemical metamorphosis unfolded within the vibrant embrace of these three cities, where a cadre of visionary artisans forged an unparalleled fusion of creativity."